Seth Godin’s Purple Cow Book Marketing

Seth’s Blog: Purple Cow Redux

Roger Anderson wrote in with some questions about the original Purple Cow promotional strategy. Since it’s been so long, I thought I’d quickly recount it here, because there are some useful lessons for all products.

I self-published the book in paperback. I did this because few publishers were interested in a short book on the topic, and were dubious about the future of the web as a promotional tool.