Strategic Market Share

I was in another awesome conversation this week and I stumbled upon a phrase / original thought that I like a lot. “Strategic Market Share”. It was in reference to a problem that some would think staff or money was the issue (or both), and my point was that it really just needed more of our attention when we were planning. That the solution might be found in just taking the “expenditure” of time seriously in regards to some excellent mental work, and strategic planning. I don’t know if that resonates with you, but rarely is more “staff” or “money” the magic bullet to solve a problem. It there is an issue to address, it is more likely that we just need to let that area have more of our attention.