“Good blogs, or at least blogs a lot of people read and follow, nearly always cover the same four bases: let people comment, trackbacks are important, no tolerance for spam, and enable RSS for your readers’ sake.” - Walsh
“Your blog, like other successful blogs, needs big hulking heaps of credibility to be successful.” - Walsh
I have been reading through “Clear Blogging” by Bob Walsh in trying to get a solid grasp the use and benefits of blogging both personally and professionally.
“The big advantage of conversational marketing is that the consumers reach their own decision under their own power. It is helping them reach their own conclusions.” - Steve Rubel of Micro Persuasion
First, the book has ALOT of information in it. Walsh really covers so much that it is hard to read like a normal book, it feels more like a reference book than your typical read. He starts very basic in explaining what a blog is, and how to set one up on a few different platforms.
The element of the book I like best though are the interviews between Walsh and Industry leaders in blogging, and the fact that it was published this year (these things change so fast it is good to have a current source). These solid glimpses of the best minds in blogging reveal new and innovative ways to think and use this ever evolving medium.
Here are a couple of the best so far:
