Facebook, and social networks in general, have often been talked about in regards to specifically targeted advertising based upon the content published and shared through the sites. Of course there are all kinds of issues as to privacy and the usability of these services after advertising enters into this space, but Facebook seems to be making a first step with the new Facebook Flyers. Techcrunch has an article on this and here is an excerpt:
The big promise of advertising on social networks has always been the ability to target members by their own self-proclaimed interests and demographics. Facebook, as expected, has quietly taken a step in that direction with its Facebook Flyers ads (these are sidebar advertising widgets that Facebook still controls, as opposed to the majority of ad inventory on Facebook that falls under its deal with Microsoft). In terms of revenues, these Flyers probably don’t amount to much yet, but this is one Faecbook experiment worth keeping an eye on.
Tags: SocialMedia, Social Marketing
