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Here is a short excerpt from an excellent post by Chris Brogan:
“Use Simple Pieces
Would your organization benefit from making media themselves? Why not start them with simple tools like Utterz (which works on any cell phone), and video tools like Magnify or Seesmic , which let you record video straight from your browser using Flash? Just like learning chess, organizations probably should learn simpler tools before moving into something larger. (Although as a side note: thinking about training and then re-training might make one consider their toolset longer before rolling something half-baked out into the world).”
