There have been plenty of books that have come out in the last year focusing on Social Media from the perspective of an individual blogger, podcaster, or even video podcaster. There have been books talking about the importance of the shift in the internet from informational to interactive, how markets are now conversations and peer influence is where people are placing their trust.
This however is the first book I have seen that answers all the questions I have heard from CEOs, Executives and Lead Pastors about the Social Media space, its measurement, its value and strategies for being effective. If you are either a person in one of those roles, or the person who needs to communicate the value of Social Media to them – I would recommend this book be your first read and manual. I underlined it so much that I know it is going to be on my desk for the next 6-12 months as a reference material for Social Media to top level leaders.
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Tony: Very glad you enjoyed the book. It was written to specifically address these questions, and I am so thrilled to hear it’s meeting it’s mission. There’s a bit of a back story to the book, which I think you’ll enjoy. Some day will chat off-line.
Best wishes,
Geoff
Geoff Livingston!
Thank you for coming by – I would love to chat sometime.
Skype: tony.steward