There is a new trend in how people are marketing through the internet now. Because it is so easy to get content on the web, people are able to track what content gets the most energy and then focus their product development and marketing accordingly. This is obviously different then how traditional product development and marketing was done because it was limited to a few people on a couple teams. Now you can have the “test group” called the internet to help refine your ideas.
The most savvy person I have seen do this is author Anthony Ferris who wrote ;The Four Hour Work Week.”
Instead of writing a book, finishing it off and picking the title he thought best represented the ideas inside; he started a frame work for the book and then place a bunch of book title ideas out on Google Ad networks. The book didn’t even fully exist yet, but he was able to find the title and focused content that would sell the most books, and then he refined and wrote the rest. Remember there aren’t any awards for the “Best Written Book” only for the “Best Selling Book.”
So, how does this apply in the context of the church? Well, put your sermon schedule for the year up on the website or your church blog (seriously, why doesn’t your church have a blog yet?) and let people give you feedback about what they like, dislike, etc. See what their questions are, what they are most concerned about or are interested in - then refine the schedule.
Maybe people aren’t coming to your services because they are much more about what you want to say than what they need to hear…
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