Okay, you read a blog, talk to a friend or catch a Seth Godin or Geoff Livingston book and realize that even though the bottom hasn’t completely dropped out from under traditional communications and traditional media - it is certainly going to happen at some point. And that people want to interact in a different way - and that your church needs to get up to speed. The first inclination is just to jump right into a blog, a twitter feed and some live streaming through your cell phone with qik.com. If you do that you have put the cart before the horse.
First ask, what about our church or environment has made it such that we are still traditional and haven’t started implementing this already? Social Media is a tool and a movement occurring, and one that naturally fits with the rhythms of change afoot on the internet and in our communities (both online and off). If your organization or church is not adept to move with those rhythms, then it won’t be able to put a social media campaign or communications adjustment in action in a way that will be sustainable. I love this quote from the post that inspired mine below:
“the real question is how can you move them from an operational mindset and culture to one that is prepared for a constant state of change.”
[From 4 Things Companies Should Do To Really Prepare for Social Media]
SO, the first question for you to sort out first, or as you start to move in this direction, is: How can we make sure we don’t fall behind again? and/or What environment do we need to create to live in this world and new rhythm of change?
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