Check out a new post I just got up on over at the Digital Leadership Network blog. It is talking about who your church website is most likely for, and what they are looking for when they get there. I’d love to have a conversation about it over at Digital - see you there!
Most church websites look like they are for the elders or deacon board of the church. The site is mainly the “who we are / what we believe” static statements and pages. Can I be honest and let you know that neither first timers or your members really care too much about that information. Of course it needs to be there, and of course it is good to have up on the site.
But most church websites I’ve come across not only have that information up front, but they have organized the site the way that elders / deacon boards / staff are used to looking at the information. It is setup like a budget spreadsheet / ministry index - instead of a site for who your real audience is and what they are needing when they come to your site.
[From Digital @ Leadership Network]
